One of the most exciting things about NoMa is that it’s continuously evolving.
It’s a wonderful place today, yet still becoming what it will ultimately be.
This strategic plan sets our ambitions for the future of NoMa and outlines the ways in which we will work to realize it.
The plan is where the BID’s purpose meets its vision, and establishes a common goal for the BID and its partners to work towards.
This plan will define and guide our work over the next five years, allowing us to create, curate, and activate NoMa’s working, playing, and living spaces for the benefit of all.
Join us as we envision the NoMa of 2026.
Our Goal
Making NoMa Magnetic
Magnetic places have a gravitational pull, they draw us in and encourage us to stay awhile, to dig deeper, to get comfortable. These places feel vital to us, and that vitality is visceral—we feel it when we walk around a place, we hear it in the rhythms of work and life.
This goal rose to the top over the course of our planning process for a clear reason: the success of the NoMa neighborhood and NoMa businesses hinges on it. Our mix of office, retail, and residential provides a resilient foundation for NoMa’s drawing power; but our success depends on the people who live, work, and play here, and it’s the BID’s role to focus and amplify that power.
To us, a Magnetic NoMa is:
Uplifting
Dynamic
Vibrant
And above all else, a Magnetic NoMa is an undeniable part of what makes life in DC great.
It’s worth noting too that this goal is not new for the BID. Indeed, it has been present in everything the BID has done since its inception. Reiterating the goal of a Magnetic NoMa here at the apex of our strategic design for the next five years ensures that it will remain top-of-mind for our staff and board and rightly centers it as we build our work on the foundation provided by this plan and the BID’s history.