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Attract to NoMa, Incubate, and Support an Intentional Mix of Retail Businesses

Intentionally cultivating locally owned businesses, businesses that speak to the identity and culture of NoMa, and businesses owned by women and/or BIPOC helps to complement current retail and forge a resilient and empowering retail community for the future.

While NoMa’s retail profile is strong, targeted investments of time, resources, and the attention will result in a vibrant retail community in partnership with the residents and workers in the neighborhood.

Progress on this initiative in 2023 included:

  • Piloting a mobile camera unit emplacement to provide monitoring and deterrence to crime at specific locations in NoMa. 
  • Revising and rewriting our public space aesthetic guidelines for property owners and developers. 
  • Expanding access to and attendance at NoMa BID public safety meetings, and increasing BID staff attendance at public safety meetings held in adjacent areas. 
  • Working with local stakeholders to remove the underpass barriers on M and L Streets NE. 
  • Increasing BID staff awareness and internal coordination on issues of resident concern, including public safety. 
  • Planning and executing new, unique placemaking activations to enliven streets-level spaces with positive activity and promote safety throughout the neighborhood. 

Targeted work on this initiative for 2024 will include:

  • Piloting a mobile camera unit emplacement to provide monitoring and deterrence to crime at specific locations in NoMa. 
  • Revising and rewriting our public space aesthetic guidelines for property owners and developers. 
  • Expanding access to and attendance at NoMa BID public safety meetings, and increasing BID staff attendance at public safety meetings held in adjacent areas. 
  • Working with local stakeholders to remove the underpass barriers on M and L Streets NE. 
  • Increasing BID staff awareness and internal coordination on issues of resident concern, including public safety. 
  • Planning and executing new, unique placemaking activations to enliven streets-level spaces with positive activity and promote safety throughout the neighborhood. 

A Magnetic NoMa is Vibrant

Pillars:
Brand & Reputation
Economic Development
Inclusivity
Play

Other Vibrant NoMa Initiatives