The coronavirus pandemic remained a part of the work of the BID throughout the year, though its impacts changed substantively. NoMa and its businesses were more fortunate than some, and the neighborhood’s resilience continued to be a testament to the work, vision, and adaptability of everyone here.

Progress on this initiative in 2022 included:

• Hosting a full calendar year of in-person events, from small-scale pop-ups to signature celebrations, including place activations, art openings, movie nights, festivals, business socials, board meetings, and the NoMa BID’s
  annual meeting
• Launching dedicated marketing and social media campaigns to help drive customer traffic to local retailers and restaurants by offering free merchandise and gift card giveaways
• Reconfiguring our free public wi-fi to focus on outdoor gathering places like parks and plazas
• Continuing to invite residents, employees, and businesses to participate both in-person and virtually in NoMa events and meetings
• Developing a new retail map to help NoMa employers communicate the culture and amenities of the neighborhood to their employees
• Hosting quarterly business socials to provide opportunities for returning employers to get to know one another, develop mutual support structures, and plan collaborations
• Refocusing the attention of businesses in the neighborhood on the postpandemic mix of employees working in-office and employees working from home in NoMa
• Launching the Metropolitan Beer Trail, a free digital passport and prize-incentivized marketing program, and inviting thousands of customers to visit seven NoMa and NoMa-adjacent breweries and bars adjacent to the Metropolitan Branch Trail
• Rolling out and adapting our own in-office policy for staff, balancing needs and comfort levels with the realities of place management work
• Meeting and Presentation with the real estate and leasing teams at the federal General Services Administration (GSA) to discuss why NoMa is ideal for private and public sector tenants
• Promoting NoMa across broad channels as a “post-pandemic neighborhood of choice”

Targeted work on this initiative for 2023 will include:

• Further expansion of the public wi-fi network
• Focused outreach to NoMa residents working from home
• Targeting outreach to new residents in NoMa’s residential buildings
• Supporting the regrowth of the business travel market segment to bring people to NoMa