The coronavirus pandemic remained a part of the work of the BID throughout the year, though its impacts changed substantively. NoMa and its businesses were more fortunate than some, and the neighborhood’s resilience continued to be a testament to the work, vision, and adaptability of everyone here.

Progress on this initiative in 2023 included:

• Hosting another full calendar year of in-person events, from small-scale pop-ups to signature celebrations, including place activations, art openings, movie nights, festivals, business socials, board meetings, and the NoMa BID’s annual meeting 
• Inviting residents, employees, and businesses to participate both in-person and virtually in NoMa events and meetings 
•  Bolstering the local business community by hosting quarterly business socials that provide opportunities for returning employers to get to know one another, develop mutual support structures, and plan collaborations 
• Expanding and relaunching the Metropolitan Beer Trail, a free digital passport and prize-incentivized marketing program, and inviting thousands of customers to visit eleven NoMa and NoMa-adjacent breweries and bars adjacent to the Metropolitan Branch Trail 
• Promoting NoMa across broad channels as a “post-pandemic neighborhood of choice” 
• Realizing a slow but steady increase in the neighborhood’s average pedestrian. 
• Supporting and participating in business attraction and retention efforts through partnership with the Washington DC Economic Partnership (WDCEP) and site selector visits. 
• Preparing and supporting the regrowth of the business travel market segment to bring people to NoMa through targeted destination marketing and the creation of unique neighborhood draws like the Metropolitan Beer Trail. 

Targeted work on this initiative for 2024 will include:

• Explore ways to engage with residents working from home, via activations, targeted outreach, and/or events.